ABOUT BELLE

Introducing Elle

Hi!

I’m Elle, a 24 year old entrepreneur from Montreal and the founder of Belle By Elle.

My love for jewelry started at a young age, inspired by my mom, who has built her own fashion brand throughout my entire life. Growing up around fashion, creativity, entrepreneurship and design made launching Belle feel like such a natural path for me.

What started as my love for jewelry has grown into a brand and community I’m incredibly proud of. Belle has had multiple viral m videos online, with our jewelry videos reaching hundreds of thousands of people and helping us build an amazing community across social media!

In Montreal, you can shop Belle in person at our boutique in Pointe Claire Village, which I co own with my mom, my best friend and biggest inspiration.

One of my biggest accomplishments yet is becoming one of the youngest new vendors to launch on The Shopping Channel. Belle By Elle officially makes its TSC debut on November 7, 2026!

Every piece at Belle is selected and designed with one rule in mind: if I wouldn’t wear it myself, it doesn’t make the cut. Our collections include everything from everyday minimalist jewelry to statement pieces, stacks, personalized styles and giftable favourites.

We use quality materials including 18k gold plating, gold vermeil and 925 sterling silver, with styles designed to be water resistant, hypoallergenic and comfortable for everyday wear.

More than anything, I want Belle to make jewelry fun, affordable, giftable and easy to wear. Whether you discover us through one of our viral videos, visit us in Pointe Claire or watch us on TSC, I’m so excited to welcome you to Belle.

Love,
Elle